Our Research Approach
Everything is not black and white. News outlets, consumer trend reports, even marketing can feel reductive to our generation. We need to go deeper than some of the headlines we read about young generations such as “Millennials are Killing the Housing Market” and “Gen Z individuals No Longer Care About Gender Roles.”
Together let’s answer the what, how, and why.
Why a Research Based Podcast?
Research allows us to quickly quantify consumer behaviors, opinions, and desires to create a more holistic view of our target demographic versus a podcast discussion alone. It helps us go deeper than the headlines on popular generational topics, from Millennials and Gen Z’s relationship with the housing market to how they approach gender identity.
Our priority each week will be to focus on the data we’re seeing, while exploring the nuances of consumer behavior among a population straddling two generations.
Our Goal for Research
Everything is not black and white. News outlets, consumer trend reports, even marketing about Gen Z and millennials can feel over-simplified. We want to go deeper than some of the headlines we read about young generations “Millennials are Killing the Housing Market” and “Gen Z individuals No Longer Care About Gender Roles.”- to answer the what, how, and why.
Through our research we hope to understand:
What motivates us? How does our identity inform our motivations?
Why are we attracted to some brands and not others?
How do our attitudes shift in different contexts and over time?
How do we make choices? What drives our behaviors?
What are our obstacles to success?
Why Quantitative Research?
Quantitative research will allow us to quantify consumer behaviors, opinions, and desires quickly and efficiently to create a holistic view of our target demographic. The purpose of quantitative research is to attain greater knowledge and understanding of our social world. Quantitative Research will help us to create more compelling stories.
Focusing on the facts. We will be able to focus on the facts or a series of information about a specific customer segment that will lead to understanding certain behaviors, challenges, or needs.
Gaining immediate insights fast. Surveys and interviews will provide immediate answers that are useful for developing a data-driven approach for behavioral and cultural analysis.
Complementing qualitative research. We will utilize our structural, statistical, and number-based insights to better our qualitative research through our podcast.