About us.

We run quantitative surveys about interesting topics and analyze them with experts in relevant fields.

“ya, but who cares” is a research forum and interactive podcast that aims to uncover social and behavioral trends of young people as they navigate adulthood. Our mission: to decipher the psyche of young people in America by pairing quantitative surveys and qualitative analysis.

We survey young people on topics that range from investing and online activism to environmentalism and relationships and explore these insights through our podcast.  On each podcast episode we discuss the trends we’re seeing, explore the mindsets driving them, and unpack why they might matter through conversations with relevant experts. We will be specific and targeted in our conversations in order to break down broad generalizations about us as a people.

“ya, but who cares? aims to create a space to challenge preconceived notions of us as a people”— S. Allen